Paipllio | Wix Portfolio

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Team: Mia Douglas, Emerald Grippa, Sarah Klotz, Nikka Rahini

Roles: research, strategy, deck design, mockups

The Challenge

To create a luxury, all-inclusive, resort concept from scratch.

The Oppurtunity

Luxury is changing, and Affluence is no longer tied to the physicality of what you own. New status symbols can instead be found in the rich experiences that you live.

The Solution

Create a resort that appeals to the Moment Makers and offers an all-inclusive creative experience that redefines luxury, is luxury based in experience, and implements immersive art.

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Category Disruption

Rethinking Relevence

To stand apart from the crowd, hoteliers must now seek out new distribution channels.

Community Assembly

Hotels have to resist the need to be “everything to everyone”

Obscure Discovery

As the world reaches new heights of mass-tourism, it’s time for hotels

to finally be different.

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Luxury is Changing

New Status Symbols

Affluence is no longer tied to the physicality of what you own.

New status symbols can instead be found in the rich experiences that you live.

Art is the new luxury

91% of Americans like art,
and most still view it as a luxury.

People between 22 and 37 years of age made up nearly half of the wealthy art buyers who regularly spent $1 million+ on artwork over the past two years.

Audience

The Moment Makers

Affluence is no longer tied to the physicality of what you own. New status symbols can instead be found in the rich experiences that you live.

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1

Redefine hospitality

2

Luxury based

in experience

3

Art that is immersive

Papillio is a haven for creative minds in the famous art destination, Marfa, Texas which is considered to be a cultural mecca for art aficionados from around the world.

Papilio combines luxury vacationing with immersive art by implementing artistic themes through the resort in the forms of galleries, exhibits, shows, auctions, and dining.