Freshpet is a pet food company that offers fresh, refrigerated pet food made from natural ingredients. Established in 2006, their mission is to provide pets with healthier and more natural diets. Their products are free of preservatives, fillers, and artificial ingredients and are sold in grocery stores and pet specialty retailers across North America. Freshpet has become a leader in the fresh pet food market by emphasizing their commitment to quality ingredients and natural nutrition for pets.
How can Freshpet succeed in the competitive pet food industry, where it faces a David and Goliath situation?
As pets are increasingly seen as family members, Freshpet has the opportunity to establish itself as the go-to brand for pet parents who want to provide the best possible nutrition for their beloved pets.
HelloFresh meal kits combine Freshpet food with pet-friendly recipes. Go ahead, give your pet a seat at your dinner table.
The Dog Park
Freshpet Stands Out
Freshpet distinguishes itself from its competitors by offering genuinely superior quality pet food, which is reflected in its pricing.
And it is a part of one of the fastest growing pet food brands in the world...
"The growth of refrigerated food reflects the tendency of some pet parents to apply the same ideals that they apply to their own food – fresher, simpler, less processed – to the food they choose for their pets."
A look inside of pet parents
The majority of pet owners, at any age, identify as pet parents and say their pet is an important part of their personal identity.
Strongly identify with their pets
Define themselves in terms of their relationship with their pets
Treat their pets like people
More than half of Millennials prefer to dine with their pet
Give Pets a Seat at Your Dinner Table
"The growth of refrigerated food reflects the tendency of some pet owners to apply the same ideals that they apply to their own food – fresher, simpler, less processed – to the food they choose for their pets."
Meals kits for pet parents
Fresh, pre-measured ingredients
Less food waste
1 lb serving of Freshpet food
1 lb serving of Freshpet food based on pet/meal
Pet-safe recipe cards
Pet parent recipe cards
Pre-measured 'table scraps'
Make-along pet food kit
What we do for our pets is a very intimate thing, they are a part of your family.
Kari Martin Hollinger